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The Great Coal Faceoff Comes to Airports in the DC Area January 21, 2011

Posted by Jamie Friedland in Coal.
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New post at Change.org:

“FACES of Coal” (Federation for American Coal, Energy and Security) is an astroturf coal front group created to try to humanize the coal lobby. …But there is something strange about these FACES ads: There are no faces.

When FACES first appeared in the summer of 2009, they put up ads ostensibly showing people working in jobs created by coal mining. Yet some inspired detective work revealed that these people were not “faces of coal;” they were the faces of stock photography. All the photos in their ads were available on iStockPhoto.com (ridiculous side-by-side comparisons here).  The woman working at the flower shop wasn’t a coal supporter, she was literally just “Woman working in a flower shop.”  Ditto for “Group of happy business people standing together against white background” and “Group of adult students standing in campus corridor” etc.  As Rachel Maddow so eloquently put it in her expose, “The faces of coal are clip art.”  (Note: no other major media outlets covered the story and the PR firm responsible for the website immediately tried to cover its tracks.)

Read the full post here.

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